I was introduced to the original “Shift Happens” Youtube video last term in my International Public Relations class. When my teacher, Pat Curtin, showed it everyone in the class was on the edge of their seats. This is the updated 2.0 version of the same video, with updated statistics. Check it out:
Sometimes it is easy to get wrapped up, thinking inside your own little box. However, with the rapidly shrinking, and changing world around us it is particularly imperative that public relations folks have a world-centric mindset.
As social networking Web sites continue to expand, world-wide connections between public relations practitioners and their target audiences and publics will expand as well. So how can you make sure that your cultural sensitivity is in check? Well start by something simple: I recommend reading world news on a regular basis. Maybe try replacing your local newspaper with http://www.wn.com. Learning about current events in other parts of the world will force you to put yourself in the place of others, and will make you a more empathetic PR practitioner.
Here are some other links that may be helpful for folks working or interested in International PR:
1. CIA: The World Factbook: https://www.cia.gov/library/publications/the-world-factbook/
2. Geert Hofstede Cultural Dimensions Web site: http://www.geert-hofstede.com/hofstede_australia.shtml
3. The World News: http://www.wn.com